The platform is rolling out a fresh option that enables them to reduce the amount of AI-made media appearing in their feeds. This step comes as the company disclosed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale launch. This advancement comes amid a surge in AI content, spurred by recent content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising content creators on another major platform only show AI-generated videos. A significant portion of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, more than 100 m media items are added to the service each day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they watch by opening the topic control option in the platform and selecting AI-made media. Further subjects that can already be adjusted under the tool cover current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its policies require creators to label lifelike AI-made content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will henceforth attach an artificially created tag to content produced via its own AI tools, or detected by an collaborative effort for identifying artificial media. This step is intended to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is also introducing a $2m awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This initiative will support non-profit groups dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has supported its content review process, during discussion over plans to lay off hundreds of safety staff in the UK. It is set to cut hundreds of positions in its content moderation team in London, with labor groups and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content before it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
